Give your event its own event page on LinkedIn

You reach the event feature through the “Events” area on your home page or in the admin area of your company page. The steps are the same:

The cover image is the first thing anyone sees of the event: in the invitation, in the feed and on the event page itself. A random stock photo wastes that spot. An image in the look of your event, with name, date and a clear title, says at a glance what it is about and for whom.

In OneClickBadge, choose the 16:9 format, exactly the aspect ratio LinkedIn asks for on the event cover. The export at 1920 × 1080 pixels fits straight in as the cover. You set logo, colors and design once, and the same design shows up later on the badges your speakers and guests share. That way a consistent look runs from the event listing into the networks of your attendees.

A newly created event is an empty stage at first. Registrations only come once people hear about it and have a reason to sign up. Three levers help with that:

• Invite on purpose. LinkedIn lets you invite contacts to the event directly. Invite the ones the topic really fits, because an invitation to everyone quickly feels like advertising.
• Link every announcement post. Put the event address into your announcement and save-the-date posts so that all posts lead to the same hub.
• Let your speakers share. When your speakers announce their appearance with a shareable badge, the event reaches networks you would never reach through your own channel.

Why your speakers' posts carry so much further than your company page is worked out with an example in the article on the network effect in event marketing.

The description field decides whether a glance turns into a registration. Writing only “We warmly invite you” here wastes the spot. In the first two lines, name what attendees will concretely take away, because LinkedIn only shows the beginning in the preview. After that come the key details and a clear next step.

A description that does this looks something like this:

Zero Trust for midsize companies: the Security Summit 2026

In one afternoon, four practitioners show how they secure their networks without a big budget. Made for IT leads at companies with up to 500 employees.

When: Thursday, May 14, 2026, 1 to 6 p.m.
Where: Hafenforum Hamburg, Hall 2
For whom: IT leadership, admins, CISOs

Program and registration: see the link below.

Three things make the difference: the benefit comes first, the key details are readable at a glance, and one sentence says what to do next. For webinars you use the same structure, where the note about the meeting link takes the place of the location. How to turn this into posts during the event is shown on the page about posting live from your event.

Both are possible, and the choice has consequences. An event from the company page feels official and stays findable as a reference, independent of any single person. An event that people invite to from their personal profile gets more registrations, because personal invitations are accepted more readily.

In practice, splitting the roles works best: the company page carries the event as the official address, and the people on your team invite from their profiles and post about it.

Good to know: only your own first-degree connections can be invited, from the company page as from the personal profile. A page's followers get no direct invitation; they hear about the event through the page's posts. Your attendees may invite their own first-degree connections too, currently up to 1,000 invitations per person per week.

If you organize the event through a company page, you can switch on a LinkedIn registration form. It fills itself from the attendee's profile with first name, last name, email address, job title and company. That way someone signs up in a few clicks, and you have the contact details cleanly on hand.

A few conditions come with it. You have to provide a link to your privacy policy, and anyone who also wants to receive marketing from you confirms that with a separate checkbox. You will find the collected sign-ups later in the registration area of the event analytics and download them from there. For events from a personal profile, this feature is not available.

Setting up the event is one step of many, from the first announcement weeks out to the follow-up afterward. How to tie the listing together with posts, badges and certificates into one continuous campaign is shown in the guide to promoting your event. Bundled to take with you, the whole plan sits in the playbook.