Start for free

Guides and templates for your event on LinkedIn

Here is everything that moves you forward with event marketing on LinkedIn, gathered in one place: badges for speakers and guests, attendance certificates for proof, and a plan for the weeks before and after the event. Pick the starting point that fits right now.

OneClickBadge in 30 seconds

The short overview shows how a badge in your event's look comes together and how speakers and guests finish it themselves with their name and photo. The guides below go through each step one at a time.

OneClickBadge at a glanceYouTube only loads the video when you press play. YouTube then receives data such as your IP address. Privacy policy (in German) · Watch on YouTube

Badges for your event

Shareable images for speakers, team and guests that carry your event into their networks.

Attendance certificates and proof

Certificates your guests add to their LinkedIn profile in one click, verifiable and revocable.

Attendance certificateCreate certificate types in your event design. Guests add the verifiable credential through LinkedIn’s prefilled form.Certificate templatesA selection of certificate templates, from a gold-framed diploma to a clean A4 design. Swap in your logo and colors, export as PDF, image and credential link.Webinar certificateAttendance certificates for webinars on Zoom, Teams and more: prepare one, drop the link in the meeting chat, everyone grabs their own PDF. No attendee list.Create an award certificateDesign award certificates for honors, anniversaries, prizes and clubs online: pick a template, write the occasion text, print as an A4 PDF or hand it over digitally.Certificates for many attendeesAfter the event, 50 to 500 people need a certificate. Compared here: uploading an attendee list, or sharing one link where everyone collects their own.Certificate of attendance: wording and examplesThree certificate of attendance templates for seminars, conferences, and webinars. Copy and adapt the wording, with a checklist of the usual details.Teilnahmebescheinigung auf EnglischVier englische Muster für Teilnahmebescheinigungen, Workshops und Kursabschlüsse. Zum Kopieren, mit Hinweisen zur richtigen Bezeichnung.Open Badges explainedOpen Badges are digital credentials on an open standard: verifiable by URL, revocable, machine-readable. And what does LinkedIn actually do with them?Add a certificate to LinkedInHow attendees add an event certificate to their LinkedIn profile, into the Licenses & certifications section. A clear step-by-step guide.Certificates by Word mail mergeGenerate certificates from Word and Excel with a mail merge: the complete guide, the five typical pitfalls and where the method reaches its limit.

Event marketing on LinkedIn

The through-line from announcement to recap, with roles, timing and ready-made posts.

Promote your event on LinkedInHow to promote your event on LinkedIn, from the first announcement through shareable badges for your speakers to the attendance certificate after the event.After the event on LinkedInWhat to do on LinkedIn after the event: the schedule through day 14, the structure of the recap post and the certificate as a reach moment.Get speakers to postHow to get speakers and exhibitors to announce your event: the invitation email with the confirmation, the reminder that doesn't nag, the right timing.Trade-fair presence on LinkedInHow exhibitors promote their booth on LinkedIn: the plan before the fair, team posts with hall and booth number, and the follow-up afterward.Create a LinkedIn eventHow to set your event up on LinkedIn, design a cover image in your event's look, and move more people to register and attend.Announce your eventAnnounce your event on LinkedIn: with a save-the-date template to copy, the right timing, and a badge your guests can share themselves.Event recapThe recap post after your event: a framework to copy, the right opening, and the mistakes that reduce a recap to a photo collage.Post live from your eventWhat to post on LinkedIn during your event: three live moments that almost always work, for the stage on site and for the webinar.Network effect in event marketingOne post from a guest reaches networks your event channel never enters. How the network effect works, with a transparent example calculation and a diagram.Attention economy for eventsThe attention economy explained: why attention on LinkedIn is scarce and how your speakers and guests help your event win it.

Playbook and fundamentals

The full plan as a PDF and an honest answer to the data-privacy question.