“We're nominated”: the moment that wants to be shared

Create the badge once and give your whole team the same link. Each person adds their own photo and posts from their own LinkedIn profile. That turns one announcement into a whole wave of personal posts.

In the feed, the nomination beats almost any product news, for two reasons. First, it is praise from someone else: a jury, an association or an editorial team picked you, and that comes across as more credible than any self-description. Second, it has a built-in sequel, because weeks pass between the nomination and the ceremony, weeks in which your network can root for you.

That time is the real lever. Anyone who mentions the nomination only on the day of the ceremony gives away the build-up. Anyone who posts it right away collects congratulations, reach and, depending on the award, votes for the public vote too, and the mechanism behind it is the same as for any guest post.

The text on the badge is free, and the examples below show three proven variants, all rendered straight from the editor. The festive version puts the ceremony at the center, the bold one makes the nomination itself the headline, and the third names the category, which says the most for specialist awards:

You replace the logo, colors, category and wording with the details of your award or your brand.

Create the official nomination badge once in the look of your ceremony and send the link out together with the announcement. Every nominated person or team adds a photo, name and category with no account of their own. That creates many personal posts in a consistent award design, with a link to the public vote or the ceremony if you like.

The text makes the post personal. Take one of the three versions, adjust the brackets to your award and post:

We're nominated! Our [PROJECT/TEAM] is on the shortlist for the [AWARD] in the [CATEGORY] category. Thanks to everyone who worked on it. The ceremony takes place on [DATE]. Wish us luck!

We're nominated for the [AWARD] in the [CATEGORY] category. If [PROJECT/BENEFIT] wins you over, we'd be grateful for your vote by [DEADLINE]: [LINK]

We won! [PROJECT/TEAM] takes the [AWARD] in the [CATEGORY] category. Thanks to our team, our partners and the jury for this honor.

You can store this text once when you set things up. Your team then gets it suggested together with the badge.

Nominations arrive without warning, so a short path matters. You take a template, switch the colors to the ceremony or your brand, write the nomination line and send the link to everyone involved: the founding team, the project team, and the management too if you like. Each person adds their own photo, and one message becomes five, six, ten personal posts.

The difference from a single company post is the same as at a trade fair: ten faces reach ten networks, and people congratulate a nomination with a face on it personally.

Then comes the second act: “We're nominated” turns into “We won”, and because the event and its design already exist, the winner version is a matter of minutes, change the text, share the link again. The quiet variant has its worth too: if you don't win, you thank the jury and congratulate the winner, while the nomination badge stays untouched in the feed.